Portfolio / Samples of Work

Storytelling

Branding is about people. I love helping people visually define and refine their story so they can find their target audience and build successful businesses. Branding, Presentation & Event Direction.

About Cait

Reviews

“Quote about working with Cait”…

Packages

1. Essentials Package – For Startups & Small Businesses

Perfect for new businesses or those looking to establish their visual identity.
This package is designed for clients who need a strong foundation but may not need everything right away.

What’s included:

  • Brand Identity Development: Logo, color palette, and typography.

  • Social Media Branding: Design of 2 social media templates (Instagram post, story, Facebook cover).

  • Consultation: One 90-minute consultation to understand your brand’s vision and business goals.

  • Brand Guidelines: A simple document with your logo, color codes, fonts, and usage instructions.

Ideal for: New businesses or entrepreneurs just starting their brand journey.

Price Point: [Insert pricing]

2. . Signature Package – For Growing Businesses & Entrepreneurs

Ideal for entrepreneurs or growing businesses looking for a stronger, more cohesive brand identity.
This package builds on the Essentials, with a focus on expanding your brand’s reach through a polished web presence and campaign-ready design.

What’s included:

  • Everything in Essentials, plus:

  • Web Direction: Custom 3-5 page wireframe website design (with UX focused features)

  • Social Media Branding: Full social media package (10 templates for various platforms and a cohesive aesthetic).

  • Brand Messaging: Help with crafting key brand messaging (value proposition, tagline, mission statement).

  • Creative Direction: Guidance on photoshoots or content campaigns (i.e., one product or lifestyle shoot direction).

  • Experiential Design: Design & direction for live events and in person experiences.

  • Consultation: Two 90-minute consultations throughout the process to fine-tune your vision and feedback.

Ideal for: Established businesses or entrepreneurs seeking to elevate their brand and online presence.

Price Point: [Insert pricing]

3. Luxe Package – For Established Brands & High-Profile Projects

Designed for businesses looking to make a bold statement and have a seamless, fully-integrated brand experience.
This comprehensive package is perfect for high-profile entrepreneurs or businesses who want to ensure every detail of their brand is consistent, high-end, and professional.

What’s included:

  • Everything in Signature, plus:

  • Brand Strategy Session: A deep dive into your brand’s long-term vision, market positioning, and customer persona to build a strategy for growth.

  • Complete Web Design: Fully custom website with advanced functionality (e-commerce, portfolio, or multi-page website).

  • Social Media & Content Strategy: Tailored social media strategy and content calendar for 2 months of posting (10 post designs and captions).

  • Creative Direction: End-to-end direction on photoshoots, campaign ideas, and marketing assets. Includes working with photographers and stylists.

  • Brand Guidelines: A detailed, polished brand book that includes typography, color palettes, usage guidelines, voice, and tone.

  • Consultation: Four 90-minute consultations throughout the process, including check-ins on photoshoots, brand messaging, and website progress.

Ideal for: Established businesses or entrepreneurs looking to invest in a full rebrand or refine their online presence with a long-term strategy.

Price Point: [Insert pricing]